Search Engine Optimisation (SEO)
If a customer “googles” your business – will you show up?
We set up your site to be found by Google
We can create a visually beautiful site for your business but if you can’t be found by your customers and prospects when they are googling – what’s the point?! To appear on page one of google – you either need to pay for it (these are the ads that appear at the top) or being ranked by google organically, which is where SEO (Search Engine Optimisation) comes into play.
How does SEO work?
Once your site is up and running, Google will crawl your site (and everyone else’s) and index the content. They use algorithms to determine which sites are relevant to a search typed in “Google Search” and then they rank the results based on 200 factors.
There are a few tactics to help google boost your ranking and while no-one can guarantee your site will rank as number 1 in google or overnight success – we will ensure your site is set-up with SEO best practices at the core. In addition to optimising your on page content for search engines and establishing your base SEO strategy, we will set-up the relevant admin panels to be able to monitor your site performance so you have access to ongoing data and analysis.
Once SEO is set-up can I just leave it?
In your original site build, BluePixie will work to optimise your site for SEO purposes. But did you know google are ALWAYS updating / evolving the algorithms. So what works today, may not be the case in a few months time.
To ensure your site is keeping up, we provide ongoing strategic SEO support at competitive rates. Following your site launch we can review your site together to look at what is working and what is not. This helps us to devise a plan on how we can further tune and tweak the site so you get the best return.
At our initial meeting we will discuss available options for ongoing SEO monitoring and support so we can tailor a solution for your business.